DO I CHOOSE AN AGENT BASED ON PRICE?

If you choose the agent based on the price they quote you and their fee, you could be making the first and most costly mistake.

Be careful choosing the agent because you like the price he or she quotes you. The price they give you is only their professional estimate, it’s just their opinion and you don’t know whether it is an honest opinion or not.

The price the agent quotes you does not have any bearing on the price the home finally sells for, which is the price they are capable of negotiating with the buyers.

Choose the agent who is the most competent and above all choose the one who has the best negotiation skills to negotiate the highest price with the buyers for you. This can represent tens of thousands of dollars more in your pocket. If you don’t choose wisely it can mean tens of thousands of dollars less.

Again, remember that the price the agent quotes you is an opinion and it means very little because most agents will not or cannot guarantee they will achieve this price for you.

The price they quote you has no relevance on the final selling price they can achieve. It’s not what the agent says your property is worth that’s important, it’s what they are capable of persuading the buyer to pay and this depends greatly on the way they treat buyers and their negotiation skills.